I prefer to use 0/10 rating because it is not easy to use. The added friction makes people think a bit more and minimizes the impulsive decisions. I attempted to make a 0/10 rating scale for innovation assuming that innovation is an act of improving the lives of customers.
0 – No innovation or new value is created.
1 – A small closed group improved its own performance. Example: internally developed software.
2 – Localizing innovation from elsewhere. Example: distribution or retail.
3 – Combination of already existing values. Example: spa hotels.
4 – Innovation which works only locally. Example: irrigation in Africa.
5 – A new use for an existing product. Example: efficient design redefined as sustainability.
6 – A new product which enables other companies to innovate. Example: new manufacturing technology.
7 – Large part of customers have an improved choice. Example: new gaming consoles.
8 – Large part of customers have immediately purchased the product. Example: Tesla Model 3.
9 – Life of every individual is improved by forcing competition to copy it. Example: iPhone.
10 – Life of every individual is improved by completely eliminating a problem. Example: polio vaccine.
If you have questions or comments feel free to email me.
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