Big old agencies have failed to build a better world

Dominic Barton

On 20th October The New York Times reported that McKinsey reported to Saudi Arabia, their client, a list of people who disagreed with Saudi Arabia austerity measures. Saudi Arabia used that list to take action against the people listed. In the meantime, Saudi Arabia is believed to have assassinated a Washington Post journalist, Jamal Khashoggi.

I have always been inspired by McKinsey invention of management consulting in the 1920s. Up to now, they represented the highest standard of professionalism and intellectual rigor. To my disappointment, they are people who search Twitter to find users who disagree and then report on them to whoever pays the most.

Consultants do not have products to sell. They create and sell knowledge on how to make things better. Product makers need consultants to make better products and integrate them easier into the world. All consultants must use this knowledge responsibly and place morality above the revenue. Obviously, McKinsey is unable to do that.

This is an example of the inability of the big old agencies to build a better world. I hope that us, young new agencies, will not fail. To be a thought leader it is not enough to write agile, blockchain, and AI, on a website. It takes much more.

Written by: Nikola Tosic
Publishing date: 22 Oct 2018