Light summer 2018 reading


The most important business terms that always need to be understood but are almost never used daily:

The purpose of a company is to be valuable to its customers. Values need to be accepted by customers, and can be hard (measured) or soft (intuitive).Read more.

Companies create value by making products and content. Companies that create value only with products are less competitive. Read more.

Value Content
Not all content is valuable to customers. Companies can spend a lot of energy making content which is not valuable. Value Content is content which is valuable to customers. Read more.

Synonym with the production of content inside a company. Marketing teams combine technology and product know-how to make Value Content. Read more.

Written by: Nikola Tosic
Publishing date: 6 Aug 2018